Redefining Onboarding: From "Form-Filling" to Value-Driven
Project overview
A redesign for a professional property booking platform, focusing on streamlining listing creation and boosting host activation.
Tools
Figma
Trello
Trello
Scope of Work
Identify Problems
Effort comes before value
Users are asked to complete multiple steps before understanding potential earnings.No clear next step
Multiple actions compete for attention, making progression unclear.Distracting layout reduces focus
Oversized sidebar interrupts the form completion flow.
Effort-First vs. Value-First
The old version forced users to fill forms before seeing value. I pivoted to showing an "Earnings Potential Calculator" first to drive motivation through anticipated gains.
Optimization Steps
User Segmentation. Tailored paths based on host experience to reduce friction for new users.
Professional UI Standards
Utilized a neutral gray base and grid structures to ensure clarity and restraint, even when displaying dense forecasting data and charts.
Data-Driven Professionalism
Using a neutral palette and grid-driven card layout to establish a more professional and rigorous B2B identity compared to consumer-first platforms.
